Sales


Strategy, Objectives, Goals, Marketing, Sales, People, Finance
Reading Time: 19 minutes Strategy creates context for operating decisions. It establishes the playing field and provides guidance for decision-making, the experience and skills needed by employees, positioning of marketing and advertising, the priority of initiatives, how to structure the company, and a many other issues. A plan is necessary to guide decision-making, channel resources, [...]

A to Z of Business Strategy


man and woman near table 3
Reading Time: 13 minutes Selling is at the heart of business, even if you’re not in ‘Direct Sales’. Think about the following scenarios:        You’re trying to convince your manager to develop a new product, but can’t get him or her to take things further        You’d like to introduce [...]

A to Z of Direct Sales


25
Reading Time: 5 minutes You would be amazed at the number of people who still don’t understand the importance of networking. Building relationships is crucial – there are many smart, talented people who don’t progress as much as they would hope in their career because they are not visible to the “right” people. Use every opportunity to build relationships with [...]

Business Networking – It’s not ‘what’ you know…