Reading Time: 4 minutesPart 3 In Part 2 in this series of 3 posts on understanding your customers, I covered the ‘Do’s’ of understanding. In Part 3 I’d like to cover some of the main ‘Don’ts’! Don’t Take Customer Research at face value The value of any research findings depends critically on the [...]
Research
1 Reading Time: 7 minutesPart 2 In Part 1 in this series of 3 posts on understanding your customers, I covered the basics. In this part I’d like to cover some of the main ‘Do’s’ when it comes to improved customer understanding. If you missed part 1 – click here! The Do’s! Above all [...]