Customer

Oak Consult Persona 1
Reading Time: 7 minutes Part 2 In Part 1 in this series of 3 posts on understanding your customers, I covered the basics. In this part I’d like to cover some of the main ‘Do’s’ when it comes to improved customer understanding. If you missed part 1 – click here! The Do’s! Above all [...]

Wake Up and Understand Your Customers

 in Business Skills / People / Teams  tagged Customer / Customer Journey / Customer Knowledge Management / Listening / Persona / Research by
man and woman near table 3
Reading Time: 13 minutes Selling is at the heart of business, even if you’re not in ‘Direct Sales’. Think about the following scenarios:        You’re trying to convince your manager to develop a new product, but can’t get him or her to take things further        You’d like to introduce [...]

A to Z of Direct Sales

 in Business Skills / Personal Development  tagged Customer / Forecasting / Pipeline / Relationships / Sales / Selling / Teamwork by