Reading Time: < 1 minute
Business
9 Reading Time: 16 minutes Product management can be a complex and often misunderstood discipline in business. In reality Product Management in its broadest sense, touches every part of an organisation that sells products and services, and everyone has their part to play in the product life-cycle to ensure that customers get the best possible [...]
A to Z of Product Management
6 Reading Time: 18 minutes The Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]
A to Z of Marketing
4 Reading Time: 6 minutes In part 1 of this four part series of blogs I covered the importance of PACE in your organisation to improve effectiveness and speed and specifically Planning: PACE = Planning + Alignment + Communication + Execution The second part of The Need for Speed ~ Driving Pace in Your Organisation will focus on [...]
The Need for Speed ~ Driving Pace in Your Organisation ...
3 Reading Time: 5 minutes Succeeding in today’s competitive business environment requires that your organisation be agile enough to respond quickly to internal and external change. To stay ahead, you have to explore new ways to grow your business – for example, by launching a new product or service or targeting a different marketplace. Speed [...]
The Need for Speed ~ Driving Pace in Your Organisation ...
2 Reading Time: 4 minutes Business is all about measurement. Peter Drucker’s quote – “What gets measured gets managed” is never more true than in today’s tough economic climate. The use of Key Performance Indicators (KPIs) are at the heart of most high performing businesses. However, there is often one important KPI missing, and that is [...]
THE Key Performance Indicator – Keep People Inspired
1 Reading Time: 5 minutes In the fifth part in the series of The Brand New, Brand You, I will be covering the fourth step in the START process in Brand New, Brand You, Reinforce. Now that you have started to establish the Brand New Brand You, it is important that you continually reinforce your [...]
The Brand New, Brand You! ~ Part 5
8 Reading Time: 3 minutes I’ve had some feedback recently that people would like some support in finding new roles, building their personal profile and generally improving their employability. Brand New, Brand You is a series of Think Oak! posts to help you improve your personal brand in the increasingly crowded and competitive job market. Brands [...]
The Brand New, Brand You ~ Part 1
3 Reading Time: 7 minutes I see two distinct types of ‘Elephant’ in my line of work…and two ways of tackling them. The Management Elephant and the Leadership Elephant. This blog focusses on the latter. If you missed Part 1 – An Elephant in the Room: Management breakthroughs, and are wondering what on earth I’m [...]
An Elephant in the Room Part 2 – Leadership Breakthroughs
Reading Time: 7 minutes Teams and Teamwork have changed The make-up and nature of teams have changed significantly in recent years. Organisations have become more distributed across geography and across industries. Closer relationships between people inside an organisation and those previously considered outside (customers, suppliers, partners and other stakeholders) have become more important. Organisations [...]