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A to Z, Product Management, Ansoff Matrix, Market, Product Development 9
Reading Time: 16 minutes Product management can be a complex and often misunderstood discipline in business. In reality Product Management in its broadest sense, touches every part of an organisation that sells products and services, and everyone has their part to play in the product life-cycle to ensure that customers get the best possible [...]

A to Z of Product Management

 in Business Skills / Leadership / Management / People / Teams  tagged advertising / Business / Forecasting / marketing / Product Management / technology by
Passionate, Ambitious, Reliable, Trustworthy, Straight Talking 6
Reading Time: 18 minutes The Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]

A to Z of Marketing

 in Business Skills / Leadership  tagged advertising / Business / marketing by