Business Skills

Reading Time: 9 minutesWhether you’re a small business with a solitary Twitter account, a mid-sized agency using the latest social monitoring tools, or a huge enterprise with a multi-million pound cross-platform presence, at some point, we all will make mistakes with social media.   It’s OK to be honest and admit that you get [...]

#Fail – 11 Social Media No-No’s

 in Business Skills / Social Media  tagged Brand / Customer Service / Facebook / Google / LinkedIn / marketing / social-media / Twitter by
Oak Consult Persona 1
Reading Time: 7 minutesPart 2 In Part 1 in this series of 3 posts on understanding your customers, I covered the basics. In this part I’d like to cover some of the main ‘Do’s’ when it comes to improved customer understanding. If you missed part 1 – click here! The Do’s! Above all [...]

Wake Up and Understand Your Customers

 in Business Skills / People / Teams  tagged Customer / Customer Journey / Customer Knowledge Management / Listening / Persona / Research by
A to Z, Product Management, Ansoff Matrix, Market, Product Development 9
Reading Time: 16 minutesProduct management can be a complex and often misunderstood discipline in business. In reality Product Management in its broadest sense, touches every part of an organisation that sells products and services, and everyone has their part to play in the product life-cycle to ensure that customers get the best possible [...]

A to Z of Product Management

 in Business Skills / Leadership / Management / People / Teams  tagged advertising / Business / Forecasting / marketing / Product Management / technology by
Passionate, Ambitious, Reliable, Trustworthy, Straight Talking 6
Reading Time: 18 minutesThe Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]

A to Z of Marketing

 in Business Skills / Leadership  tagged advertising / Business / marketing by