Monthly archives: October 2014

Moments of Truth, Customer Journey, Manage, CRM, Customer, Insight, Need and Desires 9
Reading Time: 19 minutes Customer Experience = How customers or prospects perceive their interactions with your organisation Click To Tweet Customer experience encompasses every aspect of an organisation’s offering – the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability. How can you drive [...]

A to Z of Customer Experience

 in Business Skills / Leadership / Management / People  tagged Advocate / Amazon / Apple / Customer Experience / Customer Satisfaction / Disney / Innocent Drinks / Net Promoter / Promoter / Prospect / Ritz Carlton / Zappos by
Strategy, Objectives, Goals, Marketing, Sales, People, Finance
Reading Time: 19 minutes Strategy creates context for operating decisions. It establishes the playing field and provides guidance for decision-making, the experience and skills needed by employees, positioning of marketing and advertising, the priority of initiatives, how to structure the company, and a many other issues. A plan is necessary to guide decision-making, channel resources, [...]

A to Z of Business Strategy

 in Business Skills / Leadership  tagged Business Planning / Goals / marketing / Objectives / Sales / Scorecard / Strategy / Vision by