Wake Up and Understand Your Customers

Part 2 In Part 1 in this series of 3 posts on understanding your customers, I covered the basics. In this part I’d like to cover some of the main ‘Do’s’ when it comes to improved customer understanding. If you missed part 1 – click here! The Do’s! Above all – Listen to your customers […]

Oak Consult Persona

Ansoff Matrix, Product Development, Market Development, NPI, NPD

A to Z of Business Strategy

For many businesses, January signals the start of the strategic planning cycle for the next financial year, so I thought I’d publish this A to Z to refresh people’s memories or for those maybe doing it for the first time give some pointers on key focus areas. A – Ansoff Matrix Ansoff’s matrix is a […]


The Meaning of Life 4

Both Monty Python in their film with the same title and Douglas Adams’ incredible book (and subsequent TV series and Film) – The Hitch Hiker’s Guide to the Galaxy, pondered with great humour, The Meaning of Life. I highly recommend both if you haven’t seen them! The latter piece of  genius, came up with an […]

42__The_meaning_of_life_by_BlueSnorkel

Rocket Fuel for the Soul

Rocket Fuel For The Soul – Take Aim and Shoot for the Stars! 11

A new contact of mine Annalieza Landa (Twitter: @allysimone) kindly said that my recent A to Z of Inspirational People was ‘Rocket Fuel For The Soul!’ Obviously that put a big smile on my face, because it’s always great to  get good feedback. But more than that, I love the power of this phrase and Annalieza […]


A to Z of Inspirational People – Part 4 2

Welcome to the final part of this A to Z of Inspirational People. If you missed Part 1 including; Albert Einstein, Bill Gates, Charles Darwin, David Attenborough and Guy Kawasaki,  please click here. If you missed Part 2 including; Hilary Clinton, J.K. Rowling, Kelly Holmes, Jeff Bezos and Larry Page, please click here. If you missed […]

Zig Ziglar

Robert Baden Powell

A to Z of Inspirational People – Part 3 4

Welcome to Part 3 of this A to Z of Inspirational People. If you missed Part 1 including; Albert Einstein, Bill Gates, Charles Darwin, David Attenborough and Guy Kawasaki,  please click here. If you missed Part 2 including; Hilary Clinton, J.K. Rowling, Kelly Holmes, Jeff Bezos and Larry Page, please click here. M Mahatma Gandhi Mohandas […]